Let's Talk About Hair!

Grab your shampoo bottle! We're going to do a little exercise...

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First, let's talk about the Beautycounter NEVER LIST. We have a list of over 1,500 ingredients that we vow to never use in our products, because we believe (through our own extensive research & testing, and that of others) that the ingredients on this list are potentially harmful to human health. By comparison, US law bans 30 ingredients... talk about slackers. Anyways, we're talking about shampoo, and here are some ingredients commonly found in shampoos that are on our NEVER LIST: 


Coal tar hair dyes and other coal tar ingredients: a byproduct of coal processing that is a known carcinogen. It is used as a colorant and an anti-dandruff agent.

Formaldehyde: used as a preservative in cosmetics. A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. Present where quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol (Bronopol), and several other preservatives are listed.

Methylisothiazolinone and methylchloroisothiazolinone: chemical preservatives that are among the most common irritants, sensitizers, and causes of contact skin allergies.

Parabens  (methyl-, isobutyl-, propyl- and others): a class of preservatives commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which may alter important hormone mechanisms in our bodies.

Polyethylene glycol (PEG compounds): PEGs are widely used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens

Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES): SLS and SLES are surfactants that can cause skin irritation or trigger allergies. SLES is often contaminated with 1,4-dioxane, a byproduct of a petrochemical process called ethoxylation, which is used to process other chemicals in order to make them less harsh.


Look at the ingredients list on your bottle closely, and count how many of the above ingredients are in your shampoo. Comment below how many of the NEVER LIST ingredients are on your shampoo bottle.

Let's follow that up with something positive: SAFER haircare products that actually work. My favorite: the Volume & Shape Collection. This collection is botanical-based, featuring hibiscus proteins to give a weightless boost to fine hair. It has an exceptional lather (something that is not commonly found in natural shampoos), and it's super nourishing! The shampoo & conditioner each last me about 3 months. The Volumizing Mist is my favorite for setting curls and creating a full look to my hair. Click here for the Volumizing Mist!

The Smooth & Control collection is perfect for thicker locks that need extra hydration. Infused with wild cotton extract, this collection works to tame frizz, and give your hair that shiny, smooth look we all love, without weighing you down! Did I mention that both haircare lines are safe for color treated hair?! Get your Smooth & Control products here!

I would love to get some safer products into your hands. As always, shoot me a message for a consultation and I can help you choose products tailored to your needs. Or, shop my link below!

xo, Stephanie